Oct 142009
 

On December 1, 2009 the NEW FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising are effective. I plan to cover this issue extensively and thought I could demonstrate my new “mellow” persona with a joke:

Tell the FTC: How I lost 100 pounds in 30 days EATING DIRT!

In my view, anyone and anything that has anything to do with weight loss and is not compliant on the effective date is history. A memory. Gone forever. Yes, you will get warnings and if you don’t comply you will join the graveyard of other scams of recent memory. Remember the call a Psychic sites.

Who is destined for the bone yard?

Advertising Networks that run this junk
Manufactures of this junk
Affiliates that run this junk

See these FTC links for the new Guides:

http://www.ftc.gov/os/2009/10/091005endorsementguidesfnnotice.pdf

http://www.ftc.gov/opa/2009/10/endortest.shtm

http://www.ftc.gov/os/2009/10/091005revisedendorsementguides.pdf