Although most of our email was supportive of my recent article titled “The New Google Toolbar: Just say NO!” which I suggest you open in a new window, Sean does present an interesting argument and properly points out some omissions in my original entry.
Feb 192005
In their quest for revenue, the new Google Toolbar permits them to join and embrace a tainted group of “enablers”. A collection of individuals/Companies which lack any semblance of ethics and in some cases violate Federal and or state legislation.
We discovered the increasing use of this procedure by AdWords fraudsters. We expect it to continue to increase and cost AdWords advertisers significant amounts of additional money and time. Since Google is getting better at detecting “click fraud” from your competition and everyone else, the AdWords slime bags have turned to impression spam in alarming numbers, which will ruin your Campaign and business model.
Dec 032004
The dirty little secret about Google leaves me confused and perplexed. They enable folks to cheat their own Affiliate Program and rob Advertisers. Not to mention the fact that Corporations need to speak with one voice.
It’s about time! Publishers have been cheating this affiliate program since the day it launched. Capitalizing on the inexperience of Google, a poorly drafted Terms and Conditions, and their reluctancy to play hard ball.