Archive for the ‘Fraud & Cheating’ Category
Tell the FTC: How I lost 100 pounds in 30 days EATING DIRT!
On December 1, 2009 the NEW FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising are effective. I plan to cover this issue extensively and thought I could demonstrate my new “mellow” persona with a joke:
Tell the FTC: How I lost 100 pounds in 30 days EATING DIRT!
Catch Affiliate Program Abuse: Pay a Bounty to Your Affiliates and Advertisers.
All affiliate programs are full of Publishers who cheat. All affiliate programs include advertisers/merchants who engage in Spyware techniques to steal commissions, insert virus laded creatives in the banner stream, and sometimes don’t pay their affiliates. Catching these criminals is paramount for the long term viability of any Network. Their are numerous procedures to combat this problem which I have previously covered. In this installment, a detailed look at a Bounty for your reading pleasure.
Advertisers Sue ALL the major PPC Search Engines
It was only a matter of time: The lawsuit names Yahoo! Inc., Overture Services, Time Warner Inc., America Online Inc., Netscape Communications Corp., Ask Jeeves Inc., Buena Vista Internet group, Google Inc., Lycos Inc., Looksmart Ltd. and Findwhat.com Inc. as defendants in the national class action lawsuit.
Google and Overture Fail to Effectively Define Click Fraud
The two leading players in the PPC space have recently stated their definitions of click fraud. Both have failed to effectively educate honest Publishers and dissuade the huge number of cheaters who are currently enrolled in their affiliate programs. We have a real world solution which helps all parties.