On December 1, 2009 the NEW FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising are effective. I plan to cover this issue extensively and thought I could demonstrate my new “mellow” persona with a joke:
Tell the FTC: How I lost 100 pounds in 30 days EATING DIRT!
All affiliate programs are full of Publishers who cheat. All affiliate programs include advertisers/merchants who engage in Spyware techniques to steal commissions, insert virus laded creatives in the banner stream, and sometimes don’t pay their affiliates. Catching these criminals is paramount for the long term viability of any Network. Their are numerous procedures to combat this problem which I have previously covered. In this installment, a detailed look at a Bounty for your reading pleasure.
It was only a matter of time: The lawsuit names Yahoo! Inc., Overture Services, Time Warner Inc., America Online Inc., Netscape Communications Corp., Ask Jeeves Inc., Buena Vista Internet group, Google Inc., Lycos Inc., Looksmart Ltd. and Findwhat.com Inc. as defendants in the national class action lawsuit.
The two leading players in the PPC space have recently stated their definitions of click fraud. Both have failed to effectively educate honest Publishers and dissuade the huge number of cheaters who are currently enrolled in their affiliate programs. We have a real world solution which helps all parties.
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