StopScum

Welcome to Google. Let us help you cheat and rob!

Run this search in Google for "fake hits". It looks like "I-Faker" has some darn good rankings. This is one of the automated tools which cheaters use to steal money from Google's AdWords Advertisers. Some affiliates of the AdSense program love this tool. Earth to Google: did the thought ever cross your mind that these listings paint you as an enabler. Your very own Search Engine helps folks cheat. If you are serious about reducing click fraud and protecting your Advertisers, it's a trivial matter for you to ban these listings and tell your spider not to index these sites.

Mixed signals about click fraud, direct from a Stanford Dorm

Actually, Google is a public company which apparently lacks continuity in "Corporate Speak". Consider these two examples:

December 1, 2004 - Source " I think something has to be done about this really, really quickly, because I think, potentially, it threatens our business model," Google Chief Financial Officer George Reyes said Wednesday.

Reyes, speaking at an investor conference sponsored by Credit Suisse First Boston, was referring to an illegal practice known as "click fraud" that occurs when individuals click on ad links that appear next to search results in order to force advertisers to pay for the clicks.,..."

November 24, 2004 - Source "We are vigilant in protecting our advertisers and the integrity of our programs. We have sophisticated technology that detects and eliminates fraud. This lawsuit against Auctions Expert demonstrates the success of our anti-fraud system and that we will take legal action when appropriate," said Google spokesman Steve Langdon.

First you tell the world how great your anti-fraud technology is and seven days later you effectively tell "the street" that your entire business model is in jeopardy. Over 70% of your pre tax net profit is in jeopardy.

What a marvelous way to instill confidence in the AdWords community of advertisers. Cheaters also love this. It shows weakness and lack of purpose. Hire a professional Communications/PR agency and speak with one consistent voice.