November 18, 2004
Email that enhances your image and produces results
The Internet has produced a significant number of Webmasters who can't send an effective Email. They often fail to effectively communicate and permanently taint their image. Then they wonder why: no one answers their Email, their ISP yanks their connection, their Host tells them to leave, their employer fires them, or no one wants them in their Affiliate Program.
I'm not talking about Email sent to your real world friends and or relatives. Consider a few examples that never work:
Subject: adv
DUDE!
How much?
Subject: You and your site can (expletive deleted)
I think you (expletive deleted)
Subject: help me!
No workie
An effective and business like Email has 4 parts which always enhance your image and produce meaningful results:
1. Subject: Make it detailed and very descriptive. Remember, a lot of folks run Spam filters and only scan Email before they trash it.
The actual Email:
Begin with a polite salutation like:
2. Hello or Hello Jim or Hi Mark or Judy,
3. Insert the details of your issue. If your Email is critical then start with a positive and then get to the real issue like this:
Thank you for some of your participation. Unfortunately, your ......
4. Close the Email in a positive fashion and insure that it also contains your signature, site url, and any other contact data. Like this:
Thanks in advance for your attention to this matter.
Regards,
FunkDuck
www.duckie.com
Some additional tips: don't send Email when you are mad. Walk away, wait until you calm down and then carefully compose your Email. Don't use profanity, slang, threats, or abbreviations like BTW. Assume that your Email may be used as evidence in a trial so never say anything in writing you wouldn't want third parties to read. Including but not limited to a jury or judge.
Posted by Steve_S at November 18, 2004 10:33 AM