November 15, 2004

Contextual Advertising aka TheftWare

Contextual Advertising aka TheftWare and it's negative financial and moral implications is a very serious issue which effects all Merchants and Publishers. TheftWare technology used by KaZaA, eZula, Gator, and Surf+ must be eliminated. (This article was originally published in 2001)

Their will be others who will follow, but stopping all of these unscrupulous players will send a strong message to the other defacers and hijackers that we won't tolerate these actions. We must fight in a moral, ethical, and legal manner. Read our daily news and stay informed.

Our first targets are KaZaA, eZula, Gator, and any company and or individual which profits from this relationship with respect to their TopText technology and all similar technologies. These TheftWare products deface and alter the content of Websites (including Merchants) for financial gain. These procedures do not obtain the prior written consent of the Website owner, do not notify the Website owner of these actions, and do not share any of their revenue with the site owners. In some cases, they alter the contents of a PG site with Adult and or Gambling links which the owner of the site would never permit. We find all of these actions morally reprehensible.

What can I do?

Get off the couch and take the time to fully and completely understand this issue. It effects all Merchants as well as all Publishers. Don't believe me? Visit our StopScum Screen Captures Forum and carefully examine the images. A significant portion of both camps don't understand this issue. Both Publishers and Merchants must work together to defeat this issue. With over 7000 keywords for sale and TheftWare all around us, your site will (not may) be effected.

Start fighting today with effective solutions that produce immediate results and inflict financial damage. The issue will be litigated but that may take years and the enemy knows this. Tell your visitors, post screen captures, raise this issue on your favorite Forum, write and contact your local media, contact your host, lodge complaints with regulators and other third parties which may be associated or affected by this issue.

Do not engage in unethical and or illegal actions to advance the fight.

Posted by Steve_S at November 15, 2004 02:55 PM